Simply having a company website serves no purpose if it is not found by your target audience. The Internet has empowered customers to do their own research online. They “self-educate,” using search engines, comparing the websites of similar companies and reading reviews and blog posts. If you are not providing your potential customer with the information they’re looking for, you’re probably not even a player.
With inbound marketing, your website content gets found by shoppers who are actively searching for valuable, useful information. There are a few, very important, tactics you can employ to get search engines to serve your website for search results more often:
- Search Engine Optimization
- Content Creation/Blogging
- Social Media Sharing
No matter how much traffic you need, attracting more prospects to your website requires you to be found. The above-mentioned tactics are the foundation for driving traffic with inbound marketing and must be used together. That’s right, you need all three (SEO, blogging and social media sharing) to get found and generate more traffic.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results.
Is there a secret to getting found?
Unfortunately, there is no secret sauce when it comes to search engine optimization. The key to ranking well is making sure that your website has the components search engines want to deliver your website to the right prospects (the folks searching for what you have to offer).
Improving your ranking and overall visibility in major search engines requires that you do two things:
- Become more relevant
- Become more authoritative (popular)
V2 Marketing Communications provides SEO services that leverage industry standards and best practices to help you grow your relevance and authority. With increased relevance and authority, your search-engine rank will improve and you will attract more of the right prospects to your website.
Our best practices include:
- Keyword research & strategy development
- SEO-optimized content writing
- Optimization of website structure and usability (on-page SEO)
- Social media sharing
- Citation and link building
- Analytics reporting and ongoing optimization
Content Creation / Blogging
Content creation is the heart of inbound marketing. Social media marketing posts, blog posts, email marketing campaigns, ebooks, whitepapers – there is a lot of copy to be written.
At V2 Marketing Communications, we consider blogging to be one of the most essential types of content you can create. Your company blog is a perfect way to offer an ongoing stream of relevant content. How-to, or opinion articles, videos, audio and photos are a great way to position your company as a thought leader and an industry expert that your prospects can trust.
Each blog article is a new opportunity for a search engine to index your website. The more pages you have on your website or in your blog, the more chances you have to be found!
Social Media Sharing
Search engines also consider social signals to determine how a particular website should be ranked. Social media is not only an important aspect of SEO, but it is also an inbound marketing tactic in and of itself. As inbound marketers, we use social media to drive traffic to your website and to build your authority by engaging with prospects and customers.
Social sharing and posting will help expand the reach of your business, increase your rank in search engines and drive traffic to your site. We suggest that you share content (both your own and others’) frequently.
Ready for the next step? Convert traffic into qualified sales leads.
How can we help you attract more prospects?