About Heather Kelley

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So far Heather Kelley has created 3 blog entries.

How Manufacturing Companies can Attract More Sales Leads

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. [...]

2020-10-23T16:12:26-05:00October 23, 2020|Marketing Strategy, Observations, Uncategorized|

What the heck are the differences between Leading, Kerning, and Tracking?

Confused about the terminology? Here’s a quick (and visual) reference: Leading Leading is an essential design aspect that determines how text is spaced vertically in lines. For content with multiple lines of readable text (like [...]

2020-10-14T12:58:23-05:00October 14, 2020|Graphic Design, Observations, Print Design|

Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

The websites of many manufacturing companies fall short of their marketing expectations leaving industrial marketers frustrated by a lack of leads. After all, the promise of the website was to be an online sales rep [...]

2020-10-08T12:12:18-05:00October 8, 2020|Marketing Strategy, Observations|
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