About Stacy Wallace

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So far Stacy Wallace has created 18 blog entries.

Pivoting for Success: Making the Move to Virtual Events in 2021

A year ago, you were probably opening a new 2020 planner, sharpening your pencil and starting to work on your marketing and events plan for the upcoming year.  Strategic meetings, annual conferences, team outings and [...]

12 Themes for Creating a Steller Annual Report

Last week, we outlined the main elements that every nonprofit annual report needs to include.  Now, you are faced with actually filling the pages. Perhaps the most daunting part of creating an annual report is [...]

2021-01-12T13:58:10-06:00January 12, 2021|Association Management, Observations|

Creating an Annual Report People Will Actually Read

It’s a new year. Time to think about your nonprofit’s annual report. The project may seem daunting – people often approach it as their one opportunity to tell EVERYTHING the nonprofit has done for the [...]

2021-01-07T09:26:19-06:00January 7, 2021|Association Management, Observations|

V2 Marketing Announces Wallace and StClair to take over agency in 2021

(Rockford, IL January 5, 2021) – V2 Marketing Communications, a Rockford, IL based full-service marketing agency, announced today that Stacy Wallace and Michele St. Clair will assume ownership of the agency effective January 1, 2021.  [...]

2021-01-05T15:54:19-06:00January 5, 2021|News|

How Manufacturing Companies can Attract More Sales Leads

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. [...]

2020-10-23T16:12:26-05:00October 23, 2020|Marketing Strategy, Observations, Uncategorized|

What the heck are the differences between Leading, Kerning, and Tracking?

Confused about the terminology? Here’s a quick (and visual) reference: Leading Leading is an essential design aspect that determines how text is spaced vertically in lines. For content with multiple lines of readable text (like [...]

2020-10-14T12:58:23-05:00October 14, 2020|Graphic Design, Observations, Print Design|

Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

The websites of many manufacturing companies fall short of their marketing expectations leaving industrial marketers frustrated by a lack of leads. After all, the promise of the website was to be an online sales rep [...]

2020-10-08T12:12:18-05:00October 8, 2020|Marketing Strategy, Observations|
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