Applying the Inbound Methodology for Nonprofit Organizations

If you think about how you used to build awareness for the mission of your nonprofit organization, your marketing was probably pretty straightforward. Most of your marketing resources were likely spent on typical marketing tactics [...]

5 Online Marketing Tactics for Nonprofit Organizations

As a nonprofit organization, the right nonprofit marketing plan is essential to reach potential donors. Since most of your funds come from donors, organizations, and other businesses, you have to use the proper nonprofit marketing [...]

How to Create an Editorial Calendar to Plan Your Marketing Content

As part of your marketing strategy for 2021 you’ve probably considered adding blogs and social media posts to your plan.  Blogs and social posts are an easy way to help drive website traffic, convert leads [...]

2021-02-09T15:46:16-06:00February 11, 2021|Marketing Strategy, Observations|

Is Your Digital Marketing Plan in Shape? Five Questions to Ask

If the glut of television ads for weight loss plans and health club memberships are any indication, we are well into the start of a new year.  Like your new year's resolution to shed a [...]

2021-02-03T15:26:53-06:00February 3, 2021|Marketing Strategy, Observations|

Pivoting for Success: Making the Move to Virtual Events in 2021

A year ago, you were probably opening a new 2020 planner, sharpening your pencil and starting to work on your marketing and events plan for the upcoming year.  Strategic meetings, annual conferences, team outings and [...]

12 Themes for Creating a Steller Annual Report

Last week, we outlined the main elements that every nonprofit annual report needs to include.  Now, you are faced with actually filling the pages. Perhaps the most daunting part of creating an annual report is [...]

2021-01-12T13:58:10-06:00January 12, 2021|Association Management, Observations|

Creating an Annual Report People Will Actually Read

It’s a new year. Time to think about your nonprofit’s annual report. The project may seem daunting – people often approach it as their one opportunity to tell EVERYTHING the nonprofit has done for the [...]

2021-01-07T09:26:19-06:00January 7, 2021|Association Management, Observations|

How Manufacturing Companies can Attract More Sales Leads

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. [...]

2020-10-23T16:12:26-05:00October 23, 2020|Marketing Strategy, Observations, Uncategorized|

What the heck are the differences between Leading, Kerning, and Tracking?

Confused about the terminology? Here’s a quick (and visual) reference: Leading Leading is an essential design aspect that determines how text is spaced vertically in lines. For content with multiple lines of readable text (like [...]

2020-10-14T12:58:23-05:00October 14, 2020|Graphic Design, Observations, Print Design|
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