12 Themes for Creating a Steller Annual Report

Last week, we outlined the main elements that every nonprofit annual report needs to include.  Now, you are faced with actually filling the pages. Perhaps the most daunting part of creating an annual report is [...]

2021-01-12T13:58:10-06:00January 12, 2021|Association Management, Observations|

Creating an Annual Report People Will Actually Read

It’s a new year. Time to think about your nonprofit’s annual report. The project may seem daunting – people often approach it as their one opportunity to tell EVERYTHING the nonprofit has done for the [...]

2021-01-07T09:26:19-06:00January 7, 2021|Association Management, Observations|

How Manufacturing Companies can Attract More Sales Leads

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. [...]

2020-10-23T16:12:26-05:00October 23, 2020|Marketing Strategy, Observations, Uncategorized|

What the heck are the differences between Leading, Kerning, and Tracking?

Confused about the terminology? Here’s a quick (and visual) reference: Leading Leading is an essential design aspect that determines how text is spaced vertically in lines. For content with multiple lines of readable text (like [...]

2020-10-14T12:58:23-05:00October 14, 2020|Graphic Design, Observations, Print Design|

Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

The websites of many manufacturing companies fall short of their marketing expectations leaving industrial marketers frustrated by a lack of leads. After all, the promise of the website was to be an online sales rep [...]

2020-10-08T12:12:18-05:00October 8, 2020|Marketing Strategy, Observations|

Oh, so you want your advertising media plan to be successful?

As a business person, you might ask, “Why do I need to plan my advertising?” Think back to your last vacation. Before you left, you probably selected the best airfare for your budget, a hotel [...]

2020-04-23T12:39:07-05:00March 20, 2020|Media Plans & Buys, Observations|

The End is Near! A 5 Point End-of-the-Year Marketing Checklist

Before the holidays. Before the phones slow down. Before the New Year’s ball drops. Take a minute away from the immediate business emergencies and take a quick audit of your 2019 marketing. Understanding what you [...]

2020-04-23T12:35:45-05:00November 29, 2019|Marketing Strategy, Observations|

The Importance of Multimedia Content in Your Marketing Strategy

More than 340,000 tweets are posted per minute, from those created by small players who have only a few followers to those added by bots retweeting everything. In niche circles with tightly tailored lists, you can [...]

2020-04-23T12:34:55-05:00November 1, 2019|Marketing Strategy, Observations|
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