How Manufacturing Companies can Attract More Sales Leads

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. [...]

2020-10-23T16:12:26-05:00October 23, 2020|Marketing Strategy, Observations, Uncategorized|

What the heck are the differences between Leading, Kerning, and Tracking?

Confused about the terminology? Here’s a quick (and visual) reference: Leading Leading is an essential design aspect that determines how text is spaced vertically in lines. For content with multiple lines of readable text (like [...]

2020-10-14T12:58:23-05:00October 14, 2020|Graphic Design, Observations, Print Design|

Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

The websites of many manufacturing companies fall short of their marketing expectations leaving industrial marketers frustrated by a lack of leads. After all, the promise of the website was to be an online sales rep [...]

2020-10-08T12:12:18-05:00October 8, 2020|Marketing Strategy, Observations|

Oh, so you want your advertising media plan to be successful?

As a business person, you might ask, “Why do I need to plan my advertising?” Think back to your last vacation. Before you left, you probably selected the best airfare for your budget, a hotel [...]

2020-04-23T12:39:07-05:00March 20, 2020|Media Plans & Buys, Observations|

The End is Near! A 5 Point End-of-the-Year Marketing Checklist

Before the holidays. Before the phones slow down. Before the New Year’s ball drops. Take a minute away from the immediate business emergencies and take a quick audit of your 2019 marketing. Understanding what you [...]

2020-04-23T12:35:45-05:00November 29, 2019|Marketing Strategy, Observations|

The Importance of Multimedia Content in Your Marketing Strategy

More than 340,000 tweets are posted per minute, from those created by small players who have only a few followers to those added by bots retweeting everything. In niche circles with tightly tailored lists, you can [...]

2020-04-23T12:34:55-05:00November 1, 2019|Marketing Strategy, Observations|

5 Graphic Design Tips for the Artistically Challenged

So, you need to create a new brochure or company newsletter but you have the artistic ability of a six-year-old. Just because you are artistically challenged doesn’t mean you can’t create something that will work [...]

2020-05-06T13:40:08-05:00January 21, 2019|Graphic Design, Observations|
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