The websites of many manufacturing companies fall short of their marketing expectations leaving industrial marketers frustrated by a lack of leads. After all, the promise of the website was to be an online sales rep [...]
As a business person, you might ask, “Why do I need to plan my advertising?” Think back to your last vacation. Before you left, you probably selected the best airfare for your budget, a hotel [...]
Before the holidays. Before the phones slow down. Before the New Year’s ball drops. Take a minute away from the immediate business emergencies and take a quick audit of your 2019 marketing. Understanding what you [...]
More than 340,000 tweets are posted per minute, from those created by small players who have only a few followers to those added by bots retweeting everything. In niche circles with tightly tailored lists, you can [...]
The surge of social media has moved the online community towards a new, immense virtual horizon. Businesses both big and small try to find their place in the sun, and make customers see them in [...]
Great business blogs have to walk a fine line: they have to create value for current and prospective customers while supporting a strategy that provides business growth. […]
So, you need to create a new brochure or company newsletter but you have the artistic ability of a six-year-old. Just because you are artistically challenged doesn’t mean you can’t create something that will work [...]
