Association Management

Webinars have become a staple in the association management toolbox.  They offer a powerful way to engage members, provide valuable...

Market research is crucial to seeing the environment your business operates in, but it can be difficult to know where to start, much less...

There are dozens of tools and methods for market research, but one of the most powerful—and one of the easiest to create and deploy—is...

Newsletters are a staple of the nonprofit sector, and proved effective for decades. But is that still true given the recent changes in...

No matter how good your website is, you need it to be found. The days when designers could game the system with keyword spamming are long...

Every association has a need for accounting and other financial services, but are they best handled in-house or through outsourcing to an...

In our previous blog Mastering Nonprofit Email Part 1: Email Overview and Address Collection (v2-mm.com) we saw that email is a powerful...

Hasn’t social media replaced email in the marketplace? After all, there probably wouldn’t be banner headlines, nail biting, and loud...

Every association and nonprofit leader knows social media outreach can be a huge benefit to their organization, an easy way to connect to...

Despite the rise of social media, YouTube, custom apps, and other digital outlets, your website remains the most important online face of...

An association management company (AMC) can do (almost) literally anything for a client organization, from maintaining records to running...

Meeting minutes can be many things: A requirement, a chore…or an important asset. When minutes are concise and clear, they help a board...

Whether your association or nonprofit board meets monthly, annually, or somewhere in between, practices that waste time or dilute your...

Covid put a sizable dent in every social process, and association recruiting was no exception. So now that the pandemic is winding down,...

Hybrid conferences allow distant and in-person attendees to both experience important association gatherings. This format is here to...

Every association and nonprofit bring new volunteers aboard on a regular basis. In most cases (especially with smaller and/or...

Every organizational board member needs to have a certain level of knowledge about the organization they lead in order to do so...

Truly effective nonprofits operate with a detailed strategic plan, but an effective one takes time to build, and 2023 will be here before...

Maintaining proper volunteer staffing is an ongoing challenge for associations and nonprofits. You need people with skills, passion, and...

As they deal with the month-to-month issues of running an association or non-profit organization, many boards fail to pay enough...