Why Partner with an AMC?
By partnering with an AMC, organizations gain access to a team of experts who streamline processes, increase efficiency, and drive member engagement – all while reducing overhead costs. Whether you’re looking to grow your membership, enhance your events, or strengthen your operations, an AMC can provide the support and expertise your association needs to thrive.
Full Association Management and outsourcing specific services are two different approaches for managing an association’s operations, each with its own benefits.

Full Association Management
This approach involves partnering with V2 Marketing & Management to handle all aspects of your association’s operations. This includes everything from member engagement, event planning, financial oversight, communications, governance, and strategic planning. With full management, V2 acts as an extension of your organization, providing a comprehensive, seamless solution for all your needs. This model ensures consistency, efficiency, and access to expert resources, and is particularly beneficial for associations looking for hands-on, fully integrated solutions.
Outsourcing Specific Services
With outsourcing, an association only contracts out certain services, such as event planning, marketing, or accounting, while retaining internal control over other aspects of management. This approach is more flexible and can be more cost-effective if only certain areas of expertise are needed. Outsourcing allows associations to focus on specific goals while leveraging the specialized expertise of V2 Marketing & Management.


GOVERNANCE

EXECUTIVE
LEADERSHIP

ORGANIZATIONAL
STRATEGY

OPERATIONS
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Governance Structure
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Volunteer Leadership Development
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Affiliate & Chapter Relations
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Decision Making
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Ethical Leadership
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Diversity, Inclusion, Equality
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Adaptive Leadership
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General Membership
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Critical Thinking Analysis and Planning
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Knowledge Management
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Financial Management
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Human Resources
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Legal Oversight & Risk Mitigation
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Infrastructure & Technology
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Vendor Relations

BUSINESS
DEVELOPMENT

MEMBER & STAKEHOLDER ENGAGEMENT

ADVOCACY

MARKETING & COMMUNICATIONS
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Development of Programs, Products & Services and Non-Dues Revenue
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Meetings & Events
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Certification, Licensure, and Accreditation
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Industry Standards
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Strategic Partnerships
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Membership Recruitment & Retention
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Member Engagement
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Ethics Program
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Volunteer Management
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Government Relations
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Coalition Building
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Public Policy
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Communication
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Marketing
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Public Relations
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Brand Management