(Rockford, IL January 5, 2021) – V2 Marketing Communications, a Rockford, IL based full-service marketing agency, announced today that Stacy Wallace and Michele St. Clair will assume ownership of the agency effective January 1, 2021.  Kathy Velasco, Founder and President of V2 Marketing Communications for nearly 25 years, will continue to work for the company in a strategic and advisory role.  The agency will be renamed V2 Marketing & Management to reflect the growth of the association management division.

V2 Marketing Communications was founded in January 1996 offering marketing strategy, brand development and visual and print design and is entering its next phase as an Association Management Agency, fully supported by the V2 Marketing and Communications division.

“2021 marks V2’s 25th Anniversary and we are excited to make the strategic shift and emphasize the association management services that we have provided from the start of the company, in addition to our traditional agency offerings,” says Wallace.

Wallace has over 17 years’ experience that includes client account management, strategy development, media buying, digital and social media and will transition to Managing Partner, Marketing & Communications.  Wallace will continue managing current accounts and clients as well as spearhead business development and continued growth for the company.

St. Clair has been dedicated to the management of V2 association clients for the past 13 years.  She handles strategic planning, financials, member relations, event/virtual event management, and board development.  St. Clair will transition to Managing Partner, Association Management and will continue managing all association clients.

“Stacy and Michele have been collectively working at V2 Marketing for over 17 years and bring a wealth of experience, energy and ideas to the leadership of the company. I’m excited to see what they bring to the next 25 years!” states V2 Founder Kathy Velasco.

Going forward, V2 will continue to deliver award-winning design work, integrated campaigns, monthly publication management, and high-level association management services that clients have come to expect from V2 Marketing.