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What is an Association Management Company?

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An Association Management Company (AMC) is a specialized firm that provides comprehensive management services to associations, nonprofits, and professional organizations.  AMCs handle everything from day-to-day operations to strategic planning, allowing associations to focus on their core missions.  Services often include membership management, event planning, financial oversight, governance, communication and advocacy.  

What types of organizations partner with an AMC?

A wide variety of organizations partner with Association Management Companies (AMCs), including trade associations, professional societies, nonprofit organizations, industry groups, and member-based organizations.  These organizations often seek the expertise and resources of an AMC to streamline their operations, increase member engagement, and grow their impact.  AMCs work with organizations of all sizes, from small, regional associations to large, national or international groups.  Whether focused on advocacy, education, or networking, AMCs provide tailored services that meet the unique needs to each organization, helping them fulfill their missions.

Michele StClair

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Managing Partner, Association Management

Her own boss since 1995, Michele has worked with nonprofits for the past 14 years. She is the left brain to the rest of us right-brainers in the office – thankfully!! Whew! Her time is dedicated to association management. She handles the financials, communicates with members, organizes the events, supports the board members, and keeps the online registrations straight.

Chaos Coordinator, Relationship Builder, Six-time Hamilton Lottery Winner, Hodophile, Amateur Photographer, Empty Nester. Never met a chocolate that she didn’t like, but she will keep looking.

Stacy McGuire

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Managing Partner, Marketing Communications

Stacy has 20 years of experience that includes client account management, strategy development, media buying and all things digital.  She handles our traditional marketing clients, works with creatives and developers to bring your websites, social media and collateral to life and keeps a hidden stash of chocolate in her office at all times. 

Spreadsheet Queen, Negotiator, Problem Solver, Candy Enthusiast, Houseplant Killer, Reader, Community Volunteer, Caffeine Addict, Mom to 4 GIRLS (send help). 

Inclusion & Diversity

At V2 Marketing & Management, our mission is to provide valuable partnerships to the organizations we serve.  While our backgrounds are broad, and our talents are many, our best work happens when our voices are heard, making diversity, equity and inclusion part of agency culture.  Our unique perspectives help make a positive impact on each other, our community and our clients.

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©2025 by V2 Marketing & Management

6845 Weaver Road, Suite 300
Rockford, Illinois 61114

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